Further Reading

• Alden, Christopher J., "Kingmaker," Red Herring, August 1998.


• Angel, Karen, Inside Yahoo!: Reinvention and the Road Ahead, New York: Wiley, 2002.


• Delaney, Kevin J., "Forging Yahoo's Future; CEO Terry Semel Revitalized Web Portal, but Rival Google Could Complicate 'Phase Two,'" Wall Street Journal, June 24, 2004, p. B1.


• Delaney, Kevin J., and Dennis K. Berman, "A Big Buy for Yahoo Isn't Likely; Company to Focus Spending Spree on Expanding Global Presence and Increasing Its User Base," Wall Street Journal, December 15, 2004, p. C1.


• Gumbel, Andrew, "The Cyberpunks," Independent, March 24, 1999, p. BR5.


• Hansell, Saul, "Yahoo to Acquire GeoCities," New York Times, January 28, 1999.


• Himelstein, Linda, et. al., "Yahoo!: The Company, the Strategy, the Stock," Business Week, September 7, 1998.


• Mittner, Greta, "Yahoo Plays Yoyodyne's Game," Red Herring Online, October 13, 1998.


• Napoli, Lisa, "Yoyodyne Deal Signals Next Stage of Marketing," New York Times, October 14, 1998.


• "SBC, Yahoo! Extend Pact," Grand Rapids Press, November 19, 2004, p. C3.


• Schlender, Brent, "How a Virtuoso Plays the Web: Eclectic, Inquisitive, and Academic, Yahoo's Jerry Yang Reinvents the Role of the Entrepreneur," Fortune, March 6, 2000, p. F79.


• Swartz, Jon, "Yahoo's Other Dynamic Duo," San Francisco Chronicle, August 6, 1998, p. D3.


• "Winning on the Web," Success, February, 1996, p. 27.


• "Yahoo! to Strengthen Investment in China," Alestron, January 31, 2005.