iProspect's Search Engine Marketing Technology
Search engine marketing technology is constantly evolving. The search engines utilize highly complex algorithms that are frequently modified and improved upon to rate and rank websites. Paid search programs offered by the engines are also continuously updated with new features and functionality. And new automated bidding and feed-based technologies are being developed, both by the engines and search marketing vendors, to facilitate your participation in paid search programs. How can you keep up with the pace of all this change? Which search engine marketing technology and what programs do you need to help you meet your marketing goals?Click below to hear Brian Kaminski, Managing Director, iProspect San Francisco, talk about our technology.
iProspect is the Original® Search Engine Marketing Firm not only because we were the first search engine marketing-only firm, but because of our cutting-edge tools and proven campaign tracking capabilities that help our clients achieve the best results possible. Our smart and efficient search engine marketing technology, suited both for natural and paid search as well as campaign analysis and reporting, is crucial to our ability to manage your campaign, and to quickly adapt to changes made by the search engines. It also allows us to quickly automate the management of new programs offered by the search engines once they are launched. By taking advantage of this data-intensive and robust search engine marketing technology you enjoy superior return on your online marketing investment.
Your campaign benefits from our:
- Robust technology staff, responsible for building, maintaining and enhancing the tools used by our client services staff to maximize the results of your campaign.
- Patent-pending iSEBA® (iProspect Search Engine Bidding Agent) automated paid search advertising management tool, using predictive modeling and regression analysis, to optimize the spending of your pay per click advertising, paid inclusion and shopping feed budget(s) toward the campaign objective that you define.
- Status as a Yahoo! Search Submit Pro Certified Ambassador - developing and managing the automated feed that ensure that your Web pages will appear within Yahoo!'s search results.
- Ability to develop, manage and globally optimize automated shopping feeds into a multitude of shopping search engines, such as Shopping.com, Froogle, Yahoo! Shopping, etc.
- iSERAS™ (iProspect Search Engine Ranking Analysis System) natural search engine optimization tool that identifies the most important website characteristics used by the major search engines when ranking search results. These findings are used by our staff to inform the natural SEO recommendations they make to you.
- Extensive and flexible reporting (and data exporting) capabilities, for both paid and natural search engine marketing campaigns, available to you 24/7 over our client-only extranet that enables you to understand your campaign performance and identify opportunities to improve/optimize the your results.
- Other proprietary search engine marketing technology that enables our employees to maximize the results of your campaign, including tools to enhance your universe of targeted keywords, better target link-building and directory opportunities, and perform comparisons between your site and those of your competitors.
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